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Sponsored by:
Book before
August 20th, 2008
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US$ 800.00!
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2-DAY TRAINING IN BOISE, ID
“eBook Magic for your Business:
Getting Your Products and Services Found on the Web through eBooks”
On September 25/26, 2008 Oliver Fritsch and Ines Bitsch will host a 2-day seminar in Boise, ID to teach you how to improve the “findability” of your business through eBooks.
Learn how to get your products and services to rank #1 on Google through organic and paid search engine optimization strategies involving eBooks and other value add content pieces such as white papers, widgets and gadgets.
Your Key Benefits:
- Learn our breakthrough eBook production process to increase your sales and company visibility on the Web by 100% or more
- Learn how to create multi layered PDF books with embedded navigation and search engine readable layers of text
- Find out how to get, assign and produce ISBN numbers
- Understand how to distribute and market your eBooks through blogs and other affiliated and non-affiliated web sites
Background
More than 70% of all purchases of consumers and business customers are preceded by a web search. The web provides a first point of contact for your customers and gives you a chance to present your products and services – BUT – only if they can find you! Findability becomes a critical part of your overall Marketing strategy.
What does this mean for your business?
Getting on the top of search results through paid search is more expensive than ever. Cleverly designed eBooks will not only catapult your company to the top of search rankings at a much lower cost but they will create customer loyalty, interest, and desire too.
Traditional agencies are lagging behind
Being findable on a the web is a strategic imperative for your business. Unfortunately, it is not enough to ask your web master or creative agency to come up with some keywords, paste them into Meta Tags and hope for the best.
Today, the field of Search Engine Optimization & Marketing is highly competitive and constantly changing. It takes focus, dedication and expertise to develop a set of keywords for your business, which:
- your customers are actually searching for and which are not used by your competitors
- help you achieve a high organic (or “unpaid for”) ranking
- you can afford to pay for, to appear in the paid results section without breaking the bank.
However, it is even more important to create electronic eBooks, brochures and marketing materials that include embedded keywords and that are search-engine indexable and machine readable.
What you will learn
The most important thing you will take away from our clinic is a complete understanding how to create your own ebooks. We will provide you with our production secrets, concepts, and processes to create customer-centric eBooks with embedded keywords. They will be geared to your business, minimize costs and maximizes your business visibility. In addition, you will:
- Analyze the strengths and weaknesses of your own website, based on the Cendesic C21 Search Engine readiness criteria
- Learn how Search Engines work
- Understand what your customers seek
- Understand the differences between organic search and pay per click services
- Develop a unique set of keyword for your business
- Learn about other findability strategies that ensure more potential customers find you
- Define a better customer experience flow for your business
- Learn, how to spot SEO/SEM schemes, that will do your business more harm than good
- Understand how to offset costs for paid keywords with web-based revenues
- Learn, which slogans work best for your business and which ones don’t
What you will get
Each participant receives our extensive eBook Production and Search Engine Marketing Business Planning Tool Kit to apply and implement lessons learned immediately to his or her own business.
Program Schedule
September 25/26, 2008
Boise ID
2-Day Workshop 9:00 - 5:00
Day 1
8:00 - 9:00 - Registration
Findability - Getting Your Business Found on the Web
9:00 – 9:15
Overview & Introduction: How to create Findability for your business
Oliver Fritsch, CEO
Cendesic,com Boise
9:20 - 10:00
Introduction to Search Engine Marketing
10:05 - 10:50
How do integrate PR with your new media strategy – New rules of media relations
11:00 - 11:50
How to inspire Citizen Marketers
12:00 - 1:00 - Lunch & Networking
1:00 - 5:00
Workshop #1A: Strategies and Tactics to set your web site on fire through eBooks!
Day 2
9:00 - 4:20
Workshop #1B: eBook Production workshop
(All day)
4:20 - 5:00 - Closing Remarks
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YES, sign me up!
Register & Pay online now.
Your credit card statement will show “VocationLab LLC” (our holding company) as a provider of services. Price for early reservations before August 20th 2008: US $3999.00
Register over the Phone
Call (208) 475 4286 or e-Mail us to reserve a seat. Make checks payable to: VocationLab LLC and send them to Cendesic Marketing, 5127 N. Backwater Ave, Boise, ID, 83714
Who is it for?
For business owners, marketing managers and designers seeking to use eBooks for customer acquisition and retention.
What is it about?
Learn how to create eBooks as a profit center and a marketing tool for your business.
Who is Cendesic?
Founded in 2004 in Boise, Idaho, USA, Cendesic is a full service search and marketing agency focused on generating Findability for the products and services of our national and international clients in the US, Europe and Asia.
Who is Oliver Fritsch?
Oliver Fritsch is CEO of Cendesic and shares his hands-on experience and successes of creating top ranking eBooks and value-add content pieces for customers and search engines for his clients since 2001.
Prior to founding Cendesic, Mr. Fritsch spent nearly 14 years with Hewlett Packard, Aventis, Dornier Aerospace and Stratus Global Partners, where he held a number of cross-functional positions in e-business, sales, marketing and product management. Mr. Fritsch participated in the eBusiness Executive Program of the Kellogg Business School in Chicago, IL, earned a Bachelor of Arts (with Honors) in European Business Administration from Middlesex University, London, and holds a Diplom Betriebswirt (FH) degree from the Fachhochschule fuer Technik und Wirtschaft (ESB), Reutlingen.
Who is Ines Bitsch?
Designer, art director and illustrator Ines Bitsch has over 15 years experience in advertising, fashion, and interior design. She is founder and CEO of her own company Mood Management Ltd in Germany. As Cendesicīs art director she supervises creative design and develops visuals that communicate brand value und emotions to our customers’ customers. Her mission is to inspire soulful rooms, products and customer experiences. She also teaches fellow female entrepreneurs how to succeed in business.
Book right now to reserve your seat and get maximum savings!
Call (208) 475 4286 or send an email with your contact information to
info @ cendesic.com
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