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The Difference: Global Efficiency
With offices in the US, Canada, Europe and Australia, we can solve complex challenges for you - in half the time! We carefully track projects 24-hours a day and pass them on as we “follow the sun.”


Download our Company Profile
(PDF, 700KB)


Our Leadership Team
Our seasoned industry experts have worked with Fortune 500 Companies as well as with NGOs and No-Profit organizations. We provide digital marketing and search optimization services in English, German, French, Italian, Spanish, and Turkish.


CEO, SALES & MARKETING STRATEGIST
Oliver Fritsch

Boise, Berlin

Sales and marketing expert Oliver Fritsch (»Blog) has been at the forefront of customer-focused innovation management for more than 15 years. He is founder and CEO of Cendesic.com, a digital sales and marketing agency in Boise, Idaho. Cendesic helps its clients improve their sales, customer insights, product innovation and findability. In Germany, he authored a bestseller with “Alles Anders,” a book & web community to identify and pursue life goals. Oliver shares his experience and successes of creating top rankings on Search Engines with his clients since 2001. He developed “C21” a web analysis tool to test for customer usability and search fitness of a website, “KDD (Keyword Deep Dive)” a unique process to define a customer-centric keyword universe and the “Cendesic Scorecard Dashboard,” a tool to track and visualize organic search activities and successes on a corporate level.

Prior to founding Cendesic, Oliver spent more than 15 years with Hewlett Packard, Aventis, Dornier Aerospace and Stratus Global Partners, where he held a number of cross - functional positions in e-business, sales, marketing and product management. Oliver graduated in the eBusiness Executive Program of the Kellogg Business School in Chicago, IL, earned a Bachelor of Arts (with Honors) in European Business Administration from Middlesex University, London, and holds a Diplom Betriebswirt (FH) degree from the University of Applied Sciences Reutlingen, Germany.


ART DIRECTOR
Ines Bitsch

Waldkirch, Germany

Designer, art director and illustrator Ines Bitsch has over 15 years experience in advertising, fashion, and interior design. She is founder and CEO of her own company Mood Management Ltd in Germany. As Cendesic´s art director she supervises creative design and develops visuals that communicate brand value und emotions to our customers’ customers. Her mission is to inspire soulful rooms, products and customer experiences. She also teaches fellow female entrepreneurs how to succeed in business.


SALES CATALYST
Walter Uhl

Stuttgart, Berlin

Walter leads our sales force implementation and performance practice.

Walter Uhl has more than 20 years of experience in Sales and Marketing. After his studies of English and French literature in Freiburg, Oxford, Grenoble, Tübingen and Perugia, Walter used his language skills to enter into business. He was worked for Zeiss, CHG and Liebherr until 1987 when he took a Master‘s degree in Business Administration (MBA) at the business school Luigi Bocconi in Milan, Italy. After his MBA he started his career with Hewlett-Packard in the European Marketing Center in Böblingen, then joined the Swiss Sales Organization where he sold for 2 years to the Process Industry in Basle. In 1991 he returned to Böblingen as HP’s Account Manager for Daimler-Benz. 1995 Walter became the Sales Manager for Health Care Information System (HIS) in HP`s Medical Division covering Switzerland, Austria, Italy and Eastern Europe. Walter was appointed Global Account Manager for Daimler-Benz - later DaimlerChrysler. In 1999 he joined Xerox as a General Manager for the Global Account DaimlerChrysler, serving as a role model for Xerox‘s new account focused sales organization. In 2000 Walter started as an Associate Partner with ON-Target (now part of Siebel Systems) – a US-based sales consulting firm specialized in sales processes and methods. Since January 2001 he is focused on sales of complex solutions – sales organization analysis, sales processes and methodologies, big deal coaching and interim management. His clients include Siemens Medical, Hewlett-Packard, BMC-Software, Bea-Systems, Logica-CMG, Zanox and others.


THOUGHT CATALYST
Ariel Blair

New York, Boise

Ariel leads our human change management practice. Working side by side with the CIO & Program Manager, she gets your project accepted and utilized at the end user level.

Ariel’s more than 20 years of business experience includes client work with Citibank, Mac/ PC Connection, Johnnie B. Byrd, Sr. Alzheimer's Center and Research Institute and the Hungarian Gestalt Association. She spent more than 8 years with Hewlett Packard Corporation including an international assignment as Strategy and Planning Manager in the Europe, Middle East and Africa region of Hewlett Packard’s Imaging and Printing Group. Ariel earned an MBA from the Amos Tuck School at Dartmouth College as well as a B.A. degree in Development Studies from Brown University. She has also completed programs in Organizational Systems Development, Group Interventions and Resistance at the Gestalt Institute of Cleveland.


MARKETING STRATEGIST
Jim Lyons

Boise

As Cendesic’s Chief Blogger & Columnist, Jim (»Blog) is our technology marketing visionary and industry expert who knows which trends are coming, even before they have a name.

Jim has spent almost 25 years working with Hewlett Packard in product management, strategic planning and business development positions, where he helped develop products and markets for the original LaserJet® product line. He also works as a columnist for the leading Printing Industry newsletter "The Hard Copy Observer". Jim holds an MBA degree from Cornell University.


BUSINESS INTELLIGENCE & RESEARCH MANAGER
Nadia Erdolen

Boise

With more than 10 years of industry experience, Nadia leads our business intelligence and customer research activities.

Drawing from her degrees in Business and Biology and experience working for companies like Hewlett Packard, NetDelivery, and Eastman Kodak, Nadia brings strong technology market and customer insights, analytical skills and synthesizing skills to our customers. Nadia holds an MBA degree from Clarion University of Pennsylvania and a Bachelor of Science degree in Biology from Hacettepe University, Ankara, Turkey.


STRATEGIC ACCOUNT MANAGER
Ulrich R. Ebert

Miami, Florida

A seasoned retail, brand and channel strategist, Uli develops growth strategies for the company and plays an instrumental role in cultivating relationships for our customers.

Uli is a founding member of the Ogilvy & Mather Office in Berlin and has been managing the design and sourcing process of consumer high tech devices for large companies such as Hitachi and Fujitsu Siemens. He is recognized by the United States Department of Commerce as an International Business Consultant. Uli holds a degree in Economics and Foreign Trade from Hochschule für Ökonomie and a Degree in Communication and Design from FWG College in Berlin, Germany.

TIME TO “LIFT OFF” & GET STARTED!
Request a Quote ...
“No Wait!
Let´s have Lunch instead!”

We are a firm believer in the Motto: “Never eat alone!”
Call us and we treat you to Lunch. Then we can discuss your project and give you a cost estimate.

Should you not live in Boise, Toronto, Sydney, Guildford, Berlin or Freiburg we are more than happy to discuss your project over Phone, Skype, WebEx, Videoconference or Smoke-signals first. And buy you lunch the first time we get to meet each other in person.

Call Oliver Fritsch at:

• Office: 208 853 1993
• Cell/Mobile: 208 713 1579
  (08:00 - 18:00 US Mountain Standard Time, + 8 Hours to Frankfurt
• or eMail: Oliverf @ cendesic.com
  
   

Contact Us
Office hours: 8:30-18:00 USA, MST
Telephone: +1 208 475-4286
Fax: +1 801 6509112
E-Mail: Info @ Cendesic.com


Offices
Germany:
Cendesic Deutschland
Merklinstr. 20a
D-79183 Waldkirch
+49 - (0)721 - 151 - 264595

USA: Boise, ID
5127 N. Backwater Ave
Boise, ID, 83714
USA
+1 - (208) 475-4286

Canada: Toronto
United Kingdom: Guildford
France: Paris
Australia: Sydney


Careers
Check our Cendesic career and job opportunities here.


What our Clients Say
"Cendesic supported us in a large outsourcing engagement with a global client. It provided communication media and proposals for specific vehicles, e.g. Management briefings to prepare managers and employees for the change, posters and on-site information booths, to Hp's client. These deliverables are being used in end user awareness and communication to support the transition to a shared services model for local HR organizations in the client organization.
Cendesic’s high-quality delivery and cost-effective execution of the work have been a significant help to our outsourcing efforts with our client."
HP Senior Manager
Global Management of Change Practice
(NYSE: HPQ)
 

Client List
Hewlett Packard USA
Gendertrends.de Germany
Julianna Rae, Boston, USA
Zanox, Germany
Hewlett Packard, Germany
Dornier Aerospace, Germany
MVG Verlag, Germany
Denkzeuge Germany
Hitachi International
Reserva y Cata, Spain
Guetermann, SA Spain
Aventis, Ireland
Hewlett Packard, France



Press
March 13, 2008: Idaho’s Top 10 Advertising Agencies & PR Firms!
Cendesic now ranks #6 in Idaho. Oliver Fritsch quoted by the Idaho Business Review on the future of advertising. (PDF 1MB)

January 24, 2007: The Idaho Business Review lists Cendesic among the Top 10 Advertising Agencies & Public Relations Firms in their 2007 Book of Lists.

(Click image to enlarge)

Update March 3, 2007: In the latest Idaho Business Review listing of the largest Advertising Agencies, Cendesic moved up three spots from rank #10 to rank #7. Yay! But enough with the relentless self promotion already! :)